Effective Date: September 28, 2026

Southern Charm Senior Services (“Southern Charm,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide when visiting our website or contacting us regarding our services.

This Privacy Policy explains what information we may collect, how we use it, how we protect it, and the choices available to you.

We may collect information that you voluntarily provide through our website, including:

• Name
• Telephone number
• Email address
• Information submitted through contact, inquiry, referral, or consultation forms
• Information regarding care needs or services being requested
• Communications you send to us
• Other information you voluntarily provide

We may also automatically collect certain technical information when you visit our website, such as your IP address, browser type, device type, pages visited, referring website, and general website usage information.

We may use information collected through our website to:

• Respond to inquiries about our services
• Contact prospective clients, family members, referral sources, or other individuals who request information
• Schedule consultations or assessments
• Determine which of our services may be appropriate
• Provide customer service
• Operate and improve our website
• Evaluate website traffic and marketing performance
• Maintain appropriate business and administrative records
• Comply with applicable legal and regulatory requirements
• Protect our organization, clients, employees, and website from fraud, misuse, or security threats

We do not sell personal information collected through our website.

Because Southern Charm Senior Services provides caregiving and related services, individuals may choose to provide information concerning a person's health, memory, functional abilities, medications, diagnoses, care needs, or other sensitive information.

Please do not submit highly sensitive medical information through a general website contact form unless the form is specifically designated as a secure method for providing such information.

Information collected after an individual becomes a client may be subject to additional privacy practices, consent forms, service agreements, and applicable federal or state privacy requirements.

Our website and service providers may use cookies, pixels, analytics tools, and similar technologies to understand how visitors use our website, maintain website functionality, measure advertising effectiveness, and improve our services.

Your browser may allow you to block or delete cookies. Disabling certain cookies may affect the functionality of some portions of the website.

We may use third-party services to operate, analyze, advertise, or improve our website. These may include website hosting providers, analytics providers, search engines, advertising platforms, and other technology vendors.

These third parties may collect information according to their own privacy policies.

We do not intentionally provide sensitive health information to advertising platforms for targeted advertising.

We may use Google services, including Google Analytics and Google Ads, to understand website activity and evaluate our advertising.

These technologies may use cookies or similar identifiers to collect information regarding website visits and interactions.

We do not intentionally use information about a person's specific medical condition or health status for personalized advertising in violation of applicable advertising platform policies or law.

Visitors may adjust cookie and advertising preferences through their browser and applicable Google privacy and advertising controls.

We may disclose personal information when reasonably necessary to:

• Service providers assisting us with website hosting, communications, technology, analytics, or business operations
• Professional advisers, such as attorneys, accountants, insurers, or consultants
• Government agencies or regulators when required by law
• Law enforcement when legally required
• Protect the rights, property, safety, or security of Southern Charm Senior Services or others

We do not sell or rent personal information to third parties for their independent marketing purposes.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, internet transmission, email system, or electronic storage system can be guaranteed to be completely secure. Visitors should use caution when transmitting sensitive information electronically.

If you provide your contact information and request that we contact you, we may communicate with you by telephone, email, or other methods you authorize.

If text messaging is offered through our website, consent to receive text messages is not a condition of purchasing our services. Message and data rates may apply. Individuals may opt out of marketing text messages by following the instructions provided in the message.

We do not sell or share mobile telephone numbers or SMS consent information with third parties for their independent marketing purposes.

Our website may contain links to websites operated by third parties. Southern Charm Senior Services is not responsible for the privacy practices, security, or content of third-party websites. Visitors should review the privacy policies of those websites before providing personal information.

Our website and services are not directed toward children under 13, and we do not knowingly collect personal information directly from children under 13 through our website.

We may retain personal information for as long as reasonably necessary to respond to inquiries, provide services, maintain business records, comply with legal obligations, resolve disputes, and protect our legal interests.

You may contact us to request that we update or correct personal information you previously provided through our website.

You may also request that we stop sending marketing communications. Certain business, transactional, or legally required communications may still be sent when appropriate.

We may update this Privacy Policy periodically to reflect changes in our website, services, technology, business practices, or legal requirements.

When changes are made, the revised policy will be posted on this page with an updated effective date.

Questions regarding this Privacy Policy or our privacy practices may be directed to:

Southern Charm Senior Services
Central Arkansas
Phone: (501) 672-6405
Email: info@scseniorliving.com